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The person behind the great figures of Crazy Safety is the designer Zdenko Oliver Santini, who fell in love with the magical world of cartoons as a child. Zdenko is the uncrowned king of Crazy! His name may not sound typical danish, however Zdenko is as danish as it gets.
Today we are a small group of dedicated people, who all are super focused on Crazy Safety. Our modest goal is to become the coolest, most safe and biggest child helmet brand in the world.
That is why our store is supporting the whole European continent, and the language is english. But we do speak Spanish, Danish and... yeah, English as well.
Crazy Safety is based in Skanderborg, Denmark
Children love crazy things. And when they put on a Crazy Safety helmet, it is not just a bicycle helmet. It is an animal that is being brought to life. My own two children, Zeth and Manila, have been used as guinea pigs, and they love the crazy universe of the helmets. Even my wife finds them fun and decorative. And I certainly do not mind if Crazy Safety can even get adults to smile.
Why are children so crazy about Crazy Safety?
The idea occurred in the 8th grade, when my parents wanted me to wear a bicycle helmet. I found it totally geeky. Therefore, I decorated my helmet with a cardboard snout and teeth and two eyes made of polystyrene balls from art class. Then I suddenly had a crocodile on my head. My friends were crazy about the idea – and stood in line to get a helmet just like it.
How did the idea occur?
First, I drew the figures by hand, after which I had digital 3D models made by a professional graphic designer. However, the models were much too angular and lifeless. Therefore, I decided to make the figures out of modelling wax on an ordinary bicycle helmet, which I then sent to the manufacturer. This worked, and since then, I have used that method every time I have designed a new figure.
Tell us about the design process
Safety can be fun! Crazy Safety offers a world filled with cool and charming animals that just wait to become your child's best friend. Behind the colorful characters, you will find the series of quality helmets and accessories keeping junior safe in traffic.
Originally part of the major brand ABUS, Crazy Safety is now a independent brand, and owned by the original designer Zdenko Oliver Santini and partners.
What is the philosophy behind Crazy Safety
All our helmets are approved to be used in Europe, USA and Asia. They hold all the necessary certificates.
All our designs are made by Zdenko Oliver Santini and is patented in Asia, Europe and the USA.
Being a 100% danish company, we pride ourselves in providing world class danish design.